AERIAL WORLD
For this campaign, the team created a large physical set of giant holographic looking crystals. They wanted an overhead shot to reveal the entire crystal labrynthian world that Paris Hilton finds herself lost in, with a bedazzled flip phone. She quotes, "I THINK I TOOK A WRONG TURN".
That's where Codercat came in! Our goal was to extend and replicate the physical set in 3D for this overhead angle, including Paris Hilton herself.
We started off with developing the material and form of the crystal labrynth walls. This was an interesting task, because we needed to strike the balance between continuity with the physical set, and visual impact of a fantasy crystal formation.
Next task: create a digital clone of Paris Hilton on set. This was necessary because we did not have a plate of Paris walking from an overhead angle. Thankfully the 3D replica did not have to be 100% photoreal due to the angle and distance, but damn there was still a lot of work that needed to go into this to be convincing, even at this framing!
Kif was the true mastermind here, 3D sculpting her face and body, grooming her lovely blonde locks, reprojecting face & body textures from the reference plates, and rigging. I supported with a velour tracksuit made in Marvelous Designer and a walk animation.
Putting it all together for the final 5 second delivery was an iterative process with the team. Honestly so thankful for Chevy and Greg, our liasons and creative directors. They made the process so smooth, giving us just the amount of creative space we needed, pushing the visuals to their vision, while also appeasing clients! Enjoy the breakdown video below highlighting just a selecta of moments from the development process.